South India is home to many newspapers. But no newspaper has received overwhelming acceptance like Deccan Chronicle. The newspaper derives its name from Deccan, since it started out from Andhra Pradesh. Deccan Chronicle, owned by Deccan Chronicle Holdings started out as a partnership concern in the year 1938. Deccan Chronicle flourished as news daily from the time Late T. Chandrashekhar Reddy took over the company in 1976. The company is currently chaired by his sons T Venkatram Reddy & T Vinayak Ravi Reddy.
Reasons behind Popularity:
The Deccan Chronicle with all its eight editions reaches out to a vast sea of readers settled across Andhra Pradesh, Tamil Nadu and Karnataka. Currently the publication releases a staggering 1,333,668 copies every day as reported by the Audit Bureau of Circulations. Independent reporting and unmatched editorial content are the highlights of this newspaper. Deccan Chronicle thrives on a strong support system that consists of a network of journalists, reporters and trusted news agencies. Useful supplements published along with the main newspaper are also a reason behind the constant growth of readership of Deccan Chronicle.
Growth of advertising in Deccan Chronicle:
Deccan Chronicle is the third most popular English newspaper in the country. DC is read in almost all the major South India cities like Hyderabad, Vijayawada, Visakhapatnam, Rajahmundry, Nellore, Karimnagar, Anantapur, Bengaluru, Chennai etc. Therefore there is a huge demand for advertising in Deccan Chronicle newspaper on daily basis. This is evident from Sunday and Saturday editions of Deccan Chronicle which come with multiple classified pages with ads under automobile, matrimonial, property and various other categories.
Deccan Chronicle enjoys a healthy readership in Andhra Pradesh and other states like Tamil Nadu and Karnataka even after the presence of newspaper giants like The Hindu and Times Of India. Regional newspapers like Sakshi and Eenadu also fail to challenge the popularity of Deccan Chronicle in the Deccan region.